Optimize the experience for mobile users
As more and more visitors open to publishers on smartphones rather than on laptops or desktops, it's clear that you need to develop a monetization strategy that meets the different needs of mobile users.
If a lot of your mobile users come from social media sites and other forms of referrals because they don't look for your content directly, they're likely to follow more than desktop users who often type your name into the search bar much shorter. . Therefore, it is best to add a "read more" or "learn more" button at the beginning of the article and maximize the value of the referral visit on the media publishing site.
Image credit: Digiday
You can also take advantage of native placements in the middle of articles to give users the opportunity to click on sponsored content when they are about to leave your page and take other actions. Another thing you need to pay attention to when it comes to publishing UX for mobile media is the speed of the reading experience.
Many mobile internet connections are significantly slower than desktops, which means that if you want mobile users to stay on your articles and notice the ad unit, you need to take action and slow down mobile loading Reading experience.
In addition to removing unnecessary images and graphics from your pages, you'll want to work with a web development agency partner to ensure that no third-party scripts are slowing down your site and everything works properly on the CMS.
Also, keep an eye out for interstitial ads that pop up when mobile users land on your page for the first time. If they're from Facebook and have to Latest Mailing Database wait more than 10 seconds to see something, they'll probably go back to their feed and look for something else. Overall, keep things moving fast on mobile and you'll make sure your readers will really enjoy the experience.
4. Personalize your monetization method
A single and unified strategy is not enough for successful content in digital distribution, nor for monetization. A great way to personalize the entire monetization experience is to offer users a variety of experiences based on how they land on your page.
When a reader goes directly to your homepage, it may be a sign that the person is an avid reader of your content and will do so whenever they get the chance. That's why it's crucial to serve them ads that don't get too cluttered to ruin their reading experience. While you may not make a lot of money from advertising with these users, their clean experience from the start will pay off in the long run as they return to your site over and over again.
Users who land on your digital magazine via social media are more likely to browse your content because, initially, they have a different interest in the content than your most loyal readers. In order for them to visit your site briefly, you need to understand how to use prominent ad units and content recommendations.
A personalized advertising strategy can also allow you as a digital publisher to get ads in front of users based on their interests and demographics (e.g. "kitchen lovers") and monetize digital magazines more effectively, increasing advertiser growth value and provide a better experience for your readers.